Virtual realities can be used in productive ways in various fields. Industries deploy this technology e.g. to create virtual prototypes, do ergonomics tests or simulate process engineerings. Further applications are visualisations of architecture, film production, virtual seminars (E-Learning), conferences and meetings and various entertainment products.
The future of internet is 3D. For now there are different virtual online worlds such as World of Warcraft, Sims, There, HiPiHi or Entropia Universe. Amongst these only the large plattform of Second Life® embodies the prospective 3D-internet.
Virtual worlds have almost unlimited possibilities for communication advertising messages. An increasing number of companies is making use of the advantages of virtual worlds to present products and gather experiences with this new medium. The most important criterion for success at this is the content of communications activities, not just the 3D design. Especially creative appearances that offer involvement, entertainment and interaction with the target group lead to lasting effects.
Advantages of virtual worlds for companies:
- innovative communications tool offering direct costumer approach
- new 3D depiction of product- and brand worlds
- interactive experience of product- and brand worlds
- creation of attention of costumers and media partners
- acceptance within wide target group
- cost efficient advertising medium
- various possibilites for market research