At the first walkable 3D shopping mall visitors can experience NICI in an interactive way. The virtual shop offers a lot to the vistors: they can find informations on the latest products, take virtual 3D reproductions along and even by the real products .

So visitors can experience much more in virtuality than in the ordinary NICI online shop NICI (http://www.nici.de/). As Silke Pabstmann, Marketing Manager Online NICI, states: „The Second Life® Online-Community allows us to approach old and new fans in an unconventional multimedia-based way.“

You can find the NICI shop at the ALEXA here: http://slurl.com/secondlife/Berlin%20newBERLIN%203/72/101/34
The new virtual NICI shop represents NICI's new concept: Further shops will be opend soon at various attractive capitals and further exciting locations througout Germany.
Find the corresponding NICI press release here.

Only recently NICI opend its 31st shop - at the ALEXA in Berlin. And this is a very special shop: it's there twice, also in the virtual ALEXA shopping center in Second Life®!